If you have a smart phone you can easily access information that a realtor has downloaded onto the code. These are seen on the standard brochures and business cards that realtors have always had. They add a whole other dimension to their marketing plan that they are hoping will help with sales.
This technology is still pretty new and there are a few realtors who have not even heard of this yet. The jury is still out on whether this is going to help sales or not and there are even some realtors who do not see the point of it. It does however speed up the process by which a potential home-buyer gets the information needed to make a decision, and that is always good.
This is mobile marketing in its truest form as is it done on a mobile phone and it tells you everything you need to know about the product. There are still a few glitches that need to be worked out though that will help it gain mainstream acceptance. Like any new technology, this is to be expected.
The way all of this is formatted is what makes it work from a technical standpoint. Transferring images from one computer to another is something most anyone can program these days. People are so used to doing it that way that they give no thought to the fact that cell phones have different requirements. This is an understandable oversight because realtors are not technicians and they seldom need to have computer technicians for the job they do.
While this is an issue that has arisen form time to time, it is not a big one. The tools are there that a person needs to format the application correctly, but it just is not correctly used. This is easily remedied by continued use so people get more accustomed to it. In the meantime, there will be the occasional user that gets annoyed by scanning the code and getting nothing on their screen.
Another benefit though that a person has with this is that it is fairly simple to keep current. If you have a web site then you know the importance of keeping your content as current as possible. With the real estate market in general and houses in particular changing so fast all the time, it is even more important to keep this mind.
The potential for this marketing tool to help realtors in various ways really is great. The biggest hope that people have for QR codes is that it will help increase housing sales nationwide. Since there has been nothing quite like it in the past though, time will have to be the judge as to whether it will work in that regard or not.